Staying relevant in Search Engine Optimization

Seo Process

In this ever changing world, we always find ourselves having to deal with one change or another. From improved transport and communication lines to more efficient methods of doing everyday tasks like washing and cooking, we always have to face change at one point in our lives. Search Engine Optimization is no different. The methods that used to work wonders just 10 years ago may not be as effective as they are now. With the introduction of new methods of using search engines (e.g. voice search), website owners need to change the manner in which they approach the whole SEO process if they want to remain relevant online.

E-commerce Diagram Structure


Google is one of the leading search engines on the internet today. With that said, they have a lot of control over the SEO processes done by web developers and website owners. A small change in their search algorithms almost always causes a significant number of website owners to rethink their SEO strategies. In order to stay profitable, there is a need to stay relevant when it comes to search engine optimization. This is especially if a significant amount of your sales come from organic search engine traffic.

Stay Relevant

To stay relevant, the first thing to do is to stay up to date with the latest trends in technology. This will help you to know when the manner in which things are done is changed hence you will be in a position to adjust yourself accordingly.

If possible, it’s important to join a network of fellow website owners that discusses any new developments in the field. This will ensure that you keep up with any new advancements.You can also hire a dedicated SEO expert whose job will be to make sure that your site is at the best standing when it comes to SEO. However, this can turn out to be expensive, especially if your company is just starting.

Alternatively, you can engage a good SEO company that will be doing all your SEO work. Being a company that deals with other clients, you can be sure that they will have the latest when it comes to SEO. They will also be cheaper than hiring dedicated SEO staff.


On-site vs. Off-site SEO: Which is more effective?

You have probably heard of these two terms when talking about SEO and wondered what each one means. Most people are usually left Designer Drawing Website Development Wireframestranded when they are asked to pick the strategies to put more emphasis on. Before we go into details of which is better than the other, let’s first understand what each of these mean.

On-site SEO

On-site SEO is about the optimization tactics that are within your website. They control the manner in which search robots interactwith the websites. This is where the data on the website and the organization of the data come in. A good design is critical to the success of the on-site search engine optimization.

On-site SEO involves things like including a Robots.txt file that will tell search engine bots where to go and where not to go on your site, keywords and their distribution on the text, sitemaps, media such as videos and images and page titles. These tactics tell you what you need to do about the things that you have control over in your site.

Off-site SEO

Off-site SEO is about the methods that are outside your website. It involves everything that you do to optimize your websites for search engines outside your website’s control panel. Unfortunately, without good on-site SEO, it’s very difficult to have success with off-site SEO alone. However, it’s a very good complement of on-site SEO and will help you reach great heights when used correctly.

Some of the things that you can do in off-site SEO include listings on business directories with inbound links, press releases about your site on other sites, back links on other sites that are trusted in your industry and having strong social media pages that link back to your site. All these go a long way in complementing any on-site SEO measure that you take.

Although off-site SEO is best used as a complement to on-site SEO, it doesn’t mean that it’s less important. Each set of methods is equally important when it comes to optimizing your site for search engines.

Before Hiring a SEO Firm

on-line marketing diagramSEO For Business

Every business that has some online presence needs search engine optimization. This is because organic traffic from search engines can turn out to be very useful for companies. The success of the whole optimization venture will depend on the firm that you choose to do the SEO for you. If you get a good firm, then the results will be good. If you get a bad one, then be prepared for regrets.

Tips For Choose Good SEO Firm

To ensure that you don’t end up in regrets, here are a few tips that you need to consider as you choose the company to work with.

  • Know your needs. It’s very hard to succeed in a search when you don’t know what you are looking for. Chances are that the search will never end. The same applies to when you are looking for a SEO firm. You need to analyze your website’s needs to know the company that will be a perfect fit. Good thing is that you don’t need to be an expert at SEO to know this. You can start this by coming up with a goal that you’d like to achieve before a certain period.
  • Consult multiple companies. Just like it is with anything in life, it’s always advisable to get quotes from a number of companies. Even if two or more companies are offering the service at the same price, you may find that one gives a bonus at no extra charge. It could even be something as simple as the manner in which the companies conduct business. Nobody likes dealing with an incompetent or unprofessional company.
  • Get user reviews. If you can, talk to a few people who have worked with the given companies in the past and ask about the service delivery. This will give you an idea of what to expect from each of these companies. If a company has not been giving good results, don’t think that it will start giving them with your project.
  • Ask for a portfolio. A company that has been in business for some time will definitely have something to show for the time that they have been in business. Ask the company to direct you to sites that can showcase their skills and check to see if you can identify something close to what you are looking for.
  • Check their site. A good SEO firm should have a good SEO ranking. It’s impossible to give something that you can’t have. For the company to improve your site’s ranking, it needs to have first done a good job on its site. Failure to which it will be learning the skill from your own site.

Keep these in mind when choosing a company for your search engine optimization and be sure that you’ll be happy with your choice. However, make sure that you talk to somebody in the company before committing to them.